While everyone is talking about the fact that Jerry Sienfled has signed up to pitch Microsoft Vista it is worth noting another ad campaign that Microsoft launched last week entitled the “Mojave Experiment.” This type of advertising goes back ages and is generally used to show people that they will actually like something that they thought they disliked. In other words Microsoft feels that Vista has a bad rap due to a lot of “FUD” in the market about Vista’s poor performance, lack of security, difficulty to use, etc.
Hmmm… That sounds strangely familiar. No wonder, according to Microsoft, only 1% of the respondents were Linux users.
This is hardly a new concept in advertising. Just this year we have already seen two campaigns from companies with products in a similar situation to Microsoft Vista. Pizza Hut launched their “Tuscani Pasta Campaign” with hidden cameras at an upscale restaurant ...